
Download the FREE Revenue Revival eBook and learn the 5 proven salon shifts that turn retail into consistent income without burnout, pressure, or awkward selling.

Download the FREE Revenue Revival eBook and learn the 5 proven salon shifts that turn retail into consistent income without burnout, pressure, or awkward selling.
Success leaves clues—and this blueprint hands them to you. When your team shifts from guessing to following a proven process, everything changes: consultations feel smoother, clients trust recommendations, and retail becomes effortless. This is the step-by-step system that elevates your salon from “trying” to consistently winning.
Transform consultations into confident product recommendations
Reframe “selling” into a professional prescription
Equip your team with simple scripts that feel natural, not pushy
Increase average ticket spend without adding pressure
Spark renewed confidence in your staff in just 30 days
Success leaves clues—and this blueprint hands them to you. When your team shifts from guessing to following a proven process, everything changes: consultations feel smoother, clients trust recommendations, and retail becomes effortless. This is the step-by-step system that elevates your salon from “trying” to consistently winning.
Transform consultations into confident product recommendations
Reframe “selling” into a professional prescription
Equip your team with simple scripts that feel natural, not pushy
Increase average ticket spend without adding pressure
Spark renewed confidence in your staff in just 30 days

Imagine a team that confidently recommends products not because they have to, but because they believe in them. Imagine clients leaving with everything they need to protect their investment. And imagine watching your retail shelf turn into one of your most profitable assets — all without chasing or discounting.
Helped salon teams increase retail confidence
20+ years industry and leadership experience
Helps owners lift retail sales, no pressure or discounting
Imagine a team that confidently recommends products not because they have to, but because they believe in them. Imagine clients leaving with everything they need to protect their investment. And imagine watching your retail shelf turn into one of your most profitable assets — all without chasing or discounting.
Helped salon teams increase retail confidence
20+ years industry and leadership experience
Helps owners lift retail sales, no pressure or discounting

A proven strategy to help your salon grow faster, easier, and more profitably.
10X their retail revenue
Remove the “awkward” from recommendations
And reignite belief across their whole team


The Retail Confidence Framework™
My Consultation-to-Conversion Script
The “One Line” Product Prescription Strategy
A Done-for-You Retail Objection Reframer
Plus, a team-ready implementation checklist
A proven strategy to help your salon grow faster, easier, and more profitably.
10X their retail revenue
Remove the “awkward” from recommendations
And reignite belief across their whole team

The Retail Confidence Framework™
My Consultation-to-Conversion Script
The “One Line” Product Prescription Strategy
A Done-for-You Retail Objection Reframer
Plus, a team-ready implementation checklist
Simply download it, follow the steps in order, and apply one action at a time. The blueprint is designed to be simple, clear, and practical — you can use it on your own or walk your team through it in your next meeting.
Most resistance comes from lack of confidence, not lack of willingness. This blueprint gives you language, scripts, and leadership strategies that remove the awkwardness and make retail feel natural — not pushy.
Many salon owners start seeing a shift within the first few days of using the framework. Confidence builds quickly, conversations become smoother, and retail recommendations feel more professional and consistent.
Start with Step 1 — it’s designed to create clarity fast. The blueprint breaks everything into small, manageable actions so you’re never overwhelmed. You’re not doing this alone — the system guides you the whole way through.

"Fresh motivation"
An in-salon training day with Sonia left our team buzzing with new ideas and clarity.
Her knowledge, energy and genuine approach to growth shifted how we care for clients.
We’re inspired and ready for the next level.
Soul Hair Studio – Gunnedah

"Game-changing training"
Sonia completely shifted my team’s mindset around recommending home care.
They now ask better questions and confidently guide clients. The team loved the ‘kick up the butt’ boost and the results show.
Kelly – Opulence Hair and make up

"The best investment"
Working with Sonia has been nothing short of life changing! Sonia hasn't just helped me rebuild my business - she's helped me rebuild myself. Working with The Salon Dr has been one of the best investments I've ever made, both professionally and personally.
Shenade - Hair Shenanigans

"Simple and effective"
I always love a good refresh and new perspective! Used the tips today and took an extra $414 by myself, plus 6 clients. All from talking and without feeling like I wash "pushing or selling" — it felt natural, easy and aligned.
Zoe - Brighton Hair and Beauty